Snobbery amongst the PC community.

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The PC Snob’s stance is one of proprietary knowingness—the pleasure he takes in technology derives not only from the sensory experience of using them, but also from knowing more about it than you do, and from zealously guarding this knowledge from the cheesy, iPhone loving masses, who have no idea what a driver is, or how amazing it is to change their RAM. The PC Snob fairly revels, in fact, in the notion that Apple customers are stupid and ineducable, which is what sets him apart from the more benevolent computer buff, the effervescent, Tech Appreciative-style enthusiast who delights in introducing novitiates to the humble periods of Lisa and MS-DOS.

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